07
Salomon XT 6
Client
Client
Zara
Zara
Type
Type
Art Direction
Art Direction
,
,
Art Direction & Product Animation
Art Direction & Product Animation
Year
Year
2025
2025
About
About
A self-initiated exploration inspired by Salomon’s XT-6 and the brand’s fast-paced visual language. We reimagined footage from Salomon’s social channels through our own visual direction, introducing a new layer of product storytelling while preserving the energy, movement and performance associated with the XT-6.
A self-initiated exploration inspired by Salomon’s XT-6 and the brand’s fast-paced visual language. We reimagined footage from Salomon’s social channels through our own visual direction, introducing a new layer of product storytelling while preserving the energy, movement and performance associated with the XT-6.
Results
The project explored how digital production can extend an existing brand world, resulting in a dynamic interpretation of the XT-6 that pushes product storytelling beyond conventional imagery. Disclaimer: Live-action footage and audio are sourced directly from Salomon’s Instagram. We added original CGI footage and visual elements to build a new visual narrative around the existing footage.
Credits
Quote
The project explored how digital production can extend an existing brand world, resulting in a dynamic interpretation of the XT-6 that pushes product storytelling beyond conventional imagery. Disclaimer: Live-action footage and audio are sourced directly from Salomon’s Instagram. We added original CGI footage and visual elements to build a new visual narrative around the existing footage.
