09
Max Mara
Client
Client
Max Mara
Max Mara
Type
Type
Ad Campaign
Ad Campaign
,
,
Animation & CGI Stills
Animation & CGI Stills
Year
Year
2024
2024
About
About
Created in collaboration with Cactus Digital, the project introduced two new models from the Max Mara eyewear collection through a series of product visuals. We focused on the distinctive acetate chevron material, refined forms and intricate details, translating Max Mara’s contemporary femininity into a considered visual language.
Created in collaboration with Cactus Digital, the project introduced two new models from the Max Mara eyewear collection through a series of product visuals. We focused on the distinctive acetate chevron material, refined forms and intricate details, translating Max Mara’s contemporary femininity into a considered visual language.
Results
The resulting film and stills gave the collection a strong visual presence across digital channels, bringing attention to the materiality, craftsmanship and design of the new models. Shared through Marcolin’s Instagram, the work extended the launch into engaging product-led content while reinforcing the collection’s refined character.
Credits
Quote
The resulting film and stills gave the collection a strong visual presence across digital channels, bringing attention to the materiality, craftsmanship and design of the new models. Shared through Marcolin’s Instagram, the work extended the launch into engaging product-led content while reinforcing the collection’s refined character.
