12
RVB LAB
Client
Client
Zara
Zara
Type
Type
Ad Campaign
Ad Campaign
,
,
Product Animation
Product Animation
Year
Year
2024
2024
About
About
Created in collaboration with Cactus Digital, the project introduced RVB LAB’s Lip Explosion through a bold visual interpretation of its plumping and hydrating properties. We developed a vibrant pink visual world that complemented the brand language while using texture, movement and composition to make the product the focus.
Created in collaboration with Cactus Digital, the project introduced RVB LAB’s Lip Explosion through a bold visual interpretation of its plumping and hydrating properties. We developed a vibrant pink visual world that complemented the brand language while using texture, movement and composition to make the product the focus.
Results
The film created a distinctive social asset for the product, translating its volumising effect into an engaging visual experience. Shared on Instagram, the work captured attention through its strong visual identity, helping amplify product visibility and communicate the character of Lip Explosion.
Credits
Quote
The film created a distinctive social asset for the product, translating its volumising effect into an engaging visual experience. Shared on Instagram, the work captured attention through its strong visual identity, helping amplify product visibility and communicate the character of Lip Explosion.
