13
Santoni Easy
Client
Client
Zara
Zara
Type
Type
Product Launch
Product Launch
,
,
Product Animation
Product Animation
Year
Year
2024
2024
About
About
Created in collaboration with Cactus Digital, the project introduced Santoni’s Easy collection through a series of product-led visuals. We focused on the shoe’s lightweight construction, comfort and precision craftsmanship, creating a visual narrative that communicated these qualities while staying true to Santoni’s refined character.
Created in collaboration with Cactus Digital, the project introduced Santoni’s Easy collection through a series of product-led visuals. We focused on the shoe’s lightweight construction, comfort and precision craftsmanship, creating a visual narrative that communicated these qualities while staying true to Santoni’s refined character.
Results
The campaign generated over 4 million views on Instagram, giving the collection significant visibility across digital channels. A suite of tailored assets allowed the story to extend across multiple formats, creating a cohesive and engaging launch for the Santoni Easy collection.
Credits
Quote
The campaign generated over 4 million views on Instagram, giving the collection significant visibility across digital channels. A suite of tailored assets allowed the story to extend across multiple formats, creating a cohesive and engaging launch for the Santoni Easy collection.
