01
Biotherm
Client
Client
Biotherm
Biotherm
Type
Type
Ad Campaign
Ad Campaign
,
,
Animation & CGI Stills
Animation & CGI Stills
Year
Year
2025
2025
About
About
Created in collaboration with Cactus Digital, Biotherm’s Chinese New Year campaign brought together a series of key visuals and an animation film celebrating the brand’s men’s skincare range. The project translated Biotherm’s product world into a distinctive visual language designed to work across digital, social and large-scale outdoor formats.
Created in collaboration with Cactus Digital, Biotherm’s Chinese New Year campaign brought together a series of key visuals and an animation film celebrating the brand’s men’s skincare range. The project translated Biotherm’s product world into a distinctive visual language designed to work across digital, social and large-scale outdoor formats.
Results
The campaign extended beyond digital platforms, with the animation adapted for multiple large-format screens across China. Alongside the key visuals, the work created a cohesive campaign presence across formats and touchpoints, giving Biotherm a strong visual presence during one of the region’s most significant retail and cultural moments.
Credits
Quote
The campaign extended beyond digital platforms, with the animation adapted for multiple large-format screens across China. Alongside the key visuals, the work created a cohesive campaign presence across formats and touchpoints, giving Biotherm a strong visual presence during one of the region’s most significant retail and cultural moments.
