02
Adidas Vibes
Client
Client
Adidas
Adidas
Type
Type
Ad Campaign
Ad Campaign
,
,
Animation & CGI Stills
Animation & CGI Stills
Year
Year
2025
2025
About
About
Created in collaboration with Cactus Digital, the Adidas Vibes campaign brought the brand’s fragrance collection to life through a cinematic film and a series of CGI assets. Each fragrance was given its own visual world, using colour, movement and composition to express its individual character across shorter animations, product stills and the main film.
Created in collaboration with Cactus Digital, the Adidas Vibes campaign brought the brand’s fragrance collection to life through a cinematic film and a series of CGI assets. Each fragrance was given its own visual world, using colour, movement and composition to express its individual character across shorter animations, product stills and the main film.
Results
The resulting assets created a cohesive visual language across the Vibes collection, giving each fragrance a distinct identity while maintaining a connection between them. The combination of the cinematic film, shorter animations and stills allowed the campaign to extend naturally across multiple digital formats and touchpoints.
Credits
Quote
The resulting assets created a cohesive visual language across the Vibes collection, giving each fragrance a distinct identity while maintaining a connection between them. The combination of the cinematic film, shorter animations and stills allowed the campaign to extend naturally across multiple digital formats and touchpoints.