08
Oral Salt
Client
Client
Oral Salt
Oral Salt
Type
Type
Art Direction
Art Direction
,
,
Art Direction & CGI Stills
Art Direction & CGI Stills
Year
Year
2025
2025
About
About
What began as a self-initiated exploration for Oral Salt grew into a visual study of texture, composition and materiality. We set out to transform an everyday product into something more unexpected, using tactile details and considered compositions to create a distinctive visual language around the toothpaste.
What began as a self-initiated exploration for Oral Salt grew into a visual study of texture, composition and materiality. We set out to transform an everyday product into something more unexpected, using tactile details and considered compositions to create a distinctive visual language around the toothpaste.
Results
The work combined minimalism with tactile realism, creating a series of visuals that could sit naturally across both e-commerce and editorial spaces. The exploration caught Oral Salt’s attention and was subsequently featured across their social channels, turning a personal project into an extension of the brand’s visual communication.
Credits
Quote
The work combined minimalism with tactile realism, creating a series of visuals that could sit naturally across both e-commerce and editorial spaces. The exploration caught Oral Salt’s attention and was subsequently featured across their social channels, turning a personal project into an extension of the brand’s visual communication.
